Andrea Nelson
Panelist - 'Major Events'
Andrea Nelson is currently Manager - Brand and Marketing Communications at Auckland Tourism Events and Economic Development (ATEED). Previously at London 2012, Andrea was the head of the department responsible for communications channels in the lead up to and during the Olympics and Paralympics. In this role, she managed the communications channels for London 2012, including social media, publications, websites, press conferences and campaigns. Prior to this she held communications and marketing roles for the London Development Agency and the New South Wales Department of State and Regional Development.
Andrea will join the Friday morning panel on ‘Major Events’ at #PRConf14, speaking about the ability for communications to be responsive during London 2012, drawing on the role of social media and other communications channels during the Games – how we harnessed instant feedback to improve the experience and to provide an early alert to any issues, crisis comms, and multi-agency response.
Return to speakers.
Andrea will join the Friday morning panel on ‘Major Events’ at #PRConf14, speaking about the ability for communications to be responsive during London 2012, drawing on the role of social media and other communications channels during the Games – how we harnessed instant feedback to improve the experience and to provide an early alert to any issues, crisis comms, and multi-agency response.
Return to speakers.