Jake Pearce
Authentic co-creation
Jake Pearce, jakepearce.com, co-presenting with Simon Young, syENGAGE will talk authentic co-creation through social media in an interactive session that will require audience participation! Both presenters will draw on their own local and international case studies and demonstrate that actual co-creation is strategic and can deliver to business and organizational objectives.
About Jake Pearce
Jake Pearce's personal essence is foresolia – which means to foresee change in society/situation(s) and inspire action. Jake sees the world differently. The result is breakthrough marketing solutions which other people have not been able to identify.Jake’s toolkit includes all that you’d expect a planner to have plus semiotics, word of mouth, co-creation and entrepreneurialism. He has worked across Europe, UK, NZ, Australia and the USA and his ongoing passion for ‘getting the world’ provides the motivation for his constant quest for breakthrough planning and innovation using co-creation and semiotics.
In the last 12 months Jake has just finished:
Previous to that Jake was teaching planning and co-creation to agencies in Madison Avenue and Chicago.
James Shuttleworth, Chief Strategy Officer at mcgarrybowen, Chicago - “Jake is an expert semiotician and his perspective on the subject is something that can jumpstart any tried category dynamics you may face. He’s creative and inspiring- a great partner to have.”
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Jake Pearce, jakepearce.com, co-presenting with Simon Young, syENGAGE will talk authentic co-creation through social media in an interactive session that will require audience participation! Both presenters will draw on their own local and international case studies and demonstrate that actual co-creation is strategic and can deliver to business and organizational objectives.
About Jake Pearce
Jake Pearce's personal essence is foresolia – which means to foresee change in society/situation(s) and inspire action. Jake sees the world differently. The result is breakthrough marketing solutions which other people have not been able to identify.Jake’s toolkit includes all that you’d expect a planner to have plus semiotics, word of mouth, co-creation and entrepreneurialism. He has worked across Europe, UK, NZ, Australia and the USA and his ongoing passion for ‘getting the world’ provides the motivation for his constant quest for breakthrough planning and innovation using co-creation and semiotics.
In the last 12 months Jake has just finished:
- A co-creation piece with the West Coast Eagles, one of the top 3 teams in the AFL
- Working on the future of food for a multi national
- Jake is now working on Eudoo, a co-creative engagement piece on the future of brand Australia with the top 333 most influential people in Australia in order to find an initiative which will cement Australia’s positive cultural future
Previous to that Jake was teaching planning and co-creation to agencies in Madison Avenue and Chicago.
James Shuttleworth, Chief Strategy Officer at mcgarrybowen, Chicago - “Jake is an expert semiotician and his perspective on the subject is something that can jumpstart any tried category dynamics you may face. He’s creative and inspiring- a great partner to have.”
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