John Parkinson
Professor of Public Policy at the University of Warwick, UK
‘The power of publics’
Sponsored by Unitec
John will focus on what PR can do to facilitate public discussions that are genuinely bottom up rather than top down, and why we should want to do such a crazy thing. His presentation will have lots of examples, from the Ground Zero site, state budget setting in Europe and South America and health care reform in the US, to local context. While lots of the examples are public sector, this is not something that the private and voluntary sectors can ignore – in a world of Twitter, all corporate communication is bottom-up to some extent, and that's a great thing for brands that can adapt.
About John Parkinson
John Parkinson is a former APR and PRINZ Vice-President who threw that all away for an academic career in the UK. Now Professor of Public Policy at the University of Warwick, he specialises in public participation in policy making, especially so-called deliberative processes. He has published three books with Oxford and Cambridge university presses, and is a frequent guest speaker around the world, including Harvard and Princeton in the US, and across Europe and China. An active blogger and social media user, there are more details on John's work on his personal website, www.johnrparkinson.net.
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Sponsored by Unitec
John will focus on what PR can do to facilitate public discussions that are genuinely bottom up rather than top down, and why we should want to do such a crazy thing. His presentation will have lots of examples, from the Ground Zero site, state budget setting in Europe and South America and health care reform in the US, to local context. While lots of the examples are public sector, this is not something that the private and voluntary sectors can ignore – in a world of Twitter, all corporate communication is bottom-up to some extent, and that's a great thing for brands that can adapt.
About John Parkinson
John Parkinson is a former APR and PRINZ Vice-President who threw that all away for an academic career in the UK. Now Professor of Public Policy at the University of Warwick, he specialises in public participation in policy making, especially so-called deliberative processes. He has published three books with Oxford and Cambridge university presses, and is a frequent guest speaker around the world, including Harvard and Princeton in the US, and across Europe and China. An active blogger and social media user, there are more details on John's work on his personal website, www.johnrparkinson.net.
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