Michael Ziviani
CEO of Precise Value, B.Business (International Marketing), Dip. Export Mktg
Showing the business value of PR
This presentation describes how to approach media evaluation to achieve the latest International best practice. Michael Ziviani, CEO of Precise Value, condenses over 20 years’ experience in marketing research and analysis into this informative, timely presentation. He will also cover the latest thinking on standards from the International evaluation association, AMEC.
Michael will describe how communications outputs can be measured, evaluated against objectives and further linked to organisational outcomes. Several examples and cases are discussed to demonstrate the suggested approach. The presentation concludes with an overview of advanced opportunities to link PR to business outcomes like customer acquisition, retention and even share price movement.
This presentation follows a half day measurement Master class presented by Michael on Wednesday 28 May.
PRINZ full Conference delegates are offered a special discount of 25 percent off when booking both conference and the Master Class, or if conference has already been booked in your name. If this applies to you, please contact the PRINZ office to register and receive this discount.
This workshop is a high-level guide that shows how to speak the language of business executives, make the best use of budgets then monitor and report results using International best-practice methods. For more information and to register, click here.
About Michael Ziviani
Michael founded Precise Value in 1999, after many years establishing marketing analytics for Microsoft Australia. His work now helps clients and agencies understand how and where communications creates new value. He works with organizations like Asciano, Lion Nathan, Nestle, KPMG, Samsung and Vodafone.
His latest R&D links communication activity to a range of business outcomes. This focus puts science behind the art of communications quantifying the value created in concrete numbers.
Michael is a key driver of the PRIA Measurement and Evaluation Committee and on the APAC board for the International Association for Measurement and Evaluation of Communications AMEC. His contribution here brings over 20 years experience in evaluation to help set a best practice direction for the industry.
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This presentation describes how to approach media evaluation to achieve the latest International best practice. Michael Ziviani, CEO of Precise Value, condenses over 20 years’ experience in marketing research and analysis into this informative, timely presentation. He will also cover the latest thinking on standards from the International evaluation association, AMEC.
Michael will describe how communications outputs can be measured, evaluated against objectives and further linked to organisational outcomes. Several examples and cases are discussed to demonstrate the suggested approach. The presentation concludes with an overview of advanced opportunities to link PR to business outcomes like customer acquisition, retention and even share price movement.
This presentation follows a half day measurement Master class presented by Michael on Wednesday 28 May.
PRINZ full Conference delegates are offered a special discount of 25 percent off when booking both conference and the Master Class, or if conference has already been booked in your name. If this applies to you, please contact the PRINZ office to register and receive this discount.
This workshop is a high-level guide that shows how to speak the language of business executives, make the best use of budgets then monitor and report results using International best-practice methods. For more information and to register, click here.
About Michael Ziviani
Michael founded Precise Value in 1999, after many years establishing marketing analytics for Microsoft Australia. His work now helps clients and agencies understand how and where communications creates new value. He works with organizations like Asciano, Lion Nathan, Nestle, KPMG, Samsung and Vodafone.
His latest R&D links communication activity to a range of business outcomes. This focus puts science behind the art of communications quantifying the value created in concrete numbers.
Michael is a key driver of the PRIA Measurement and Evaluation Committee and on the APAC board for the International Association for Measurement and Evaluation of Communications AMEC. His contribution here brings over 20 years experience in evaluation to help set a best practice direction for the industry.
Back to speakers