Simon Young
CEO of syENGAGE, coauthor of "Social Media MBA"
Authentic co-creation
Simon Young, syENGAGE and Jake Pearce, jakepearce.com will talk authentic co-creation through social media in an interactive session that will require audience participation! Both presenters will draw on their own local and international case studies and demonstrate that actual co-creation is strategic and can deliver to business and organizational objectives.
About Simon Young
Simon is CEO of marketing consultancy syENGAGE, and a coauthor of the book “Social Media MBA”.
He's been a speaker, consultant and writer for over ten years, helping people see the new world of marketing and communications. Simon has spoken at conferences across the Asia Pacific Region, and been a regular presence in business magazines, TV and radio as a contributor and commentator.
Simon has seen first hand the implications of social media for business, both inside and outside the organisation. He is leading syENGAGE to prepare New Zealand exporters to take on the challenge of reaching a Chinese audience that is highly engaged with digital and online channels.
Simon believes the most important thing about 21st century marketing is not the technology, but the people. As such, he believes in the power of interactivity - so please do feel free to bring your own questions and experiences to this session.
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Simon Young, syENGAGE and Jake Pearce, jakepearce.com will talk authentic co-creation through social media in an interactive session that will require audience participation! Both presenters will draw on their own local and international case studies and demonstrate that actual co-creation is strategic and can deliver to business and organizational objectives.
About Simon Young
Simon is CEO of marketing consultancy syENGAGE, and a coauthor of the book “Social Media MBA”.
He's been a speaker, consultant and writer for over ten years, helping people see the new world of marketing and communications. Simon has spoken at conferences across the Asia Pacific Region, and been a regular presence in business magazines, TV and radio as a contributor and commentator.
Simon has seen first hand the implications of social media for business, both inside and outside the organisation. He is leading syENGAGE to prepare New Zealand exporters to take on the challenge of reaching a Chinese audience that is highly engaged with digital and online channels.
Simon believes the most important thing about 21st century marketing is not the technology, but the people. As such, he believes in the power of interactivity - so please do feel free to bring your own questions and experiences to this session.
Back to speakers