America’s Cup Communications Director
San Francisco’s America’s Cup – Loved, hated, success or failure? - Sponsored by ATEED
Jane will discuss:
Setting the stage - How the city of San Francisco won the America’s Cup; planning and promoting the America’s Cup; World Series Racing
From bad to worse, to worse, to the best AC finals ever; and lessons learned.Today Jane Sullivan is Vice President of Marketing and Strategic Communications at the San Francisco Foundation.
Prof John Parkinson
Professor of Public Policy at the University of Warwick, UK
‘The power of publics’ - Sponsored by Unitec
John will focus on what PR can do to facilitate public discussions that are genuinely bottom up rather than top down, and why we should want to do such a crazy thing. His presentation will have lots of examples, from the Ground Zero site, state budget setting in Europe and South America and health care reform in the US, to local context. While lots of the examples are public sector, this is not something that the private and voluntary sectors can ignore – in a world of Twitter, all corporate communication is bottom-up to some extent, and that's a great thing for brands that can adapt.